1492, the leading South American marcom magazine, had a special feature this month on where agencies got their name from.
We feature in very good company, amongst Strawberry Frog, Mother, Athos/TBWA...
It reads:
With respect to the name TONIC, Arnaud Verchère, partner and general manager told me that the name was chosen by its connotation of tonic, energy and remedy.
The anecdote tells that the name was written down on a post-it on the way to a meeting of the founding group of TONIC. They were still in their old agency BBDO and when he presented the name they adopted it on the spot. They were actually in a hurry as they had their first client with no name or logotype to produce business cards
